The Ultimate Brand course gave me the confidence to believe in myself and know that I can succeed. – Tracy
The Ultimate Brand course includes all of this…
Where Am I NowAll too often we focus so hard on where we’re going that we forget to look where we have come from. That’s the purpose of this worksheet; to give you a breakdown of where you are now and I recommend to complete it every 6 or 12 months.
What Is BrandingSometimes you just want things explained in an ‘in a nutshell’ type way and this is your overview of the nuts and bolts of branding and what you need to know about it to boost your own brand and business.
Working With ValuesI discovered the power of values when I trained as an NLP Practitioner in 2011 and it’s had a massive impact on my life and business. This is the foundation from which you build a business and life that you love.
Ideal ClientIf you don’t know who you’re aiming at then you are never going to grab their attention and get them buying. This is another essential core foundation for your business and marketing.
Brand GuidelinesThis is where the brand is made and keeping your design and your branding consistent is the key. Brand guidelines help you keep everything on track and build a powerful identity.
Keeping It ConsistentThis simple checklist ensures that you keep your brand guidelines in mind when you’re working on all aspects of your branding, marketing and promotions.
Exploring Your BrandingHere is where we take a closer look at your branding and all that it encompasses. I share with you a deeper insight into what a brand really means and how you can make sure that you build a good one.
A Closer Look At FontsMuch like images, fonts play a huge part in the visual elements of your brand and are so often underestimated. We look at what fonts are, how you can ensure you’re using the right ones and how you can use them to build your brand.
Your Marketing MessageYour logo and the images you use, in other words the visual identity of your brand, are very important but the words are equally so. This module explores how you can create copy that connects with and engages your audience and make them want to buy.
Creating Your Brand PromiseYou may not have even heard of this but you’ll certainly be aware of them when you see the big name examples in this module. This is your promise to your clients and is a powerful addition to your brand toolkit. Brand promise creates trust and is all part of the big picture that is your brand.
Be The Queen Of Your BrandWith so much available these days, it’s easy to get lost in the noise, but not when you’ve completed this module! This is all about finding what makes you different from your competitors and the only choice for your potential clients.
Marketing PlannerA helpful action book to help you plan your marketing for the weeks and months ahead. With a plan in place you’ll be ready for what is ahead of you instead of always working in reactive mode.
Design PlannerIt’s really easy to rush into getting printing done that you don’t need and then regretting it afterwards. You ordered too many, or too few copies, or maybe it was a bit last minute and you missed important information – I’ve seen it all. Planning your print means you’re in control… and it’s easy to do with this planner.
Goal Setting For SuccessIn this module you’ll learn about setting SMART and PURE goals and how this can increase your likelihood of making them happen tenfold. You’ll have everything you need to set and achieve some awesome goals both now and in the future.
I Deserve ItI approach business with a holistic mindset. In other words, I believe that in order to have a vibrant business you also need to feel vibrant too and the only way to achieve that is to make sure you make time to do the things that you enjoy. This module is about creating time for you to reward yourself for all the great work you’ve been doing.
Not forgetting these essential extras…
The following extras are a great opportunity to deepen the learning you get from this programme and get more support as you work through the different modules.
Facebook GroupYou’ll get access to a private Facebook group where you can connect with myself and the other course members. It’s a space to ask questions, share your journey and of course get feedback from others. You don’t have to do it on your own.
Frequently Asked QuestionsAsk questions and find answers in the Frequently Asked Questions area of the website. Members only, this area will grow over time and include all the great questions that come up along the way.
Sophie is obviously an expert but has the knack of explaining everything in a very easy to understand way – Carole
PLUS All These Bonus Modules!
Logo DesignWhether you’re designing a logo for yourself or you’re after inspiration and tips to help you work with your designer more effectively, this module will give you the right questions to ask and explain the pitfalls as well as give you some tips on subjects like what files you’ll need.
Pricing StrategyA common conundrum for so many business owners. This module will give you examples of pricing as well as help you explore how much you need and want to charge to achieve the goals you have for your income.
NewslettersWhat to include in your newsletter and how to get it out to your clients are both included in this module. We explore the different digital and printed options to find out what will work best for you and your clients.
List BuildingYou’ve probably seen people talking about the importance of a list. But what is it and how the heck do you get it working for you? It’s all covered for you here with topics including how to get them on your list, freebies – the whats, hows and whys and we even look at some of the technical wizardry you can use to make it happen.
NetworkingA bit like Marmite, some people love it and some people hate it. I’m a big fan of both myself and in this module I share with you my experiences both starting up, being part of and simply attending networking groups along with top tips for how to make networking work for you.
Accounts & BookkeepingKeeping your eye on the numbers is essential for a successful business. This module covers the basics and also gives you ready-to-use profit and loss spreadsheets for your bookkeeping records. We also look at different options for when you’re ready for moving onto a more comprehensive accounting package.
Profit TrackingI am a bit OCD when it comes to keeping track of things and I created what I call my ‘Profit Tracker’, a spreadsheet that you can use to quickly log the net profit on jobs as you invoice them. It’s a simple, effective way of keeping your eye on the important bit: the profit and it’s all yours to use.
Social Media StrategyA whole big subject on its own, this module actually includes the Ultimate Social Media Planner (RRP £23.99) that I use with my clients to help them create and implement a successful social media campaign that gets people clicking.
AdvertisingIt’s so tempting to simply create beautiful looking adverts and I’ve certainly designed my fair share of them, BUT you’ll rarely find me doing that these days. Advertising is all about getting in front of the right audience in the right ways and this module explores this in more detail.
Direct Response MarketingRight message, right audience, right media are the cornerstones of effective direct response marketing and using this along with a few other magic ingredients will super-charge your client attraction. Powerful stuff! If only I’d learnt it 13 years ago… but you don’t have to wait that long as you’ll be able to utilise it now.
CopywritingDo you write the copy yourself, or do you outsource some or all of it? Should you invest in a proof reader? Have you got your checked your suppliers’ T&Cs sewn up so you don’t foot the bill when a typo is spotted on any printed products… there’s a lot to consider when it comes to working with text.
Images & FontsI wrote a blog in 2012 about copyright issues when using images for business and it’s one I’ve shared most. These days it’s even more importance that you stick with copyright free material or have a licence to use it when it comes to images and fonts. I’ll guide you through the pitfalls, share my own experiences and explain the best ways to protect yourself.
OutsourcingThis can be a powerful tool and it can also be a nightmare. There are a lot of ways you can outsource the things you don’t want to do and also it can be a wonderful way to grow your business. You’ll find tips on how and where to outsource to, managing your outsourcer, keeping track of jobs and time charged and lots more.
CRM & AutomationThis module is all about Customer Relationship Management; how you build your list, how you look after your customers and how you can create systems and automated procedures that save you time and money and free you up to be able to work more efficiently. It’s amazing stuff and requires a new way of thinking – I’ll be on hand to help you along the way.
I have a question for you…
Sophie has tons of energy, is full of ideas and really gets involved. I would definitely recommend this course if you are serious about your brand! – Abi
I appreciate that everyone learns differently, that’s why you’ll find all learning styles covered in this course…
Video TutorialsThere are a number of videos to help instruct or explain different elements of the course.
Action BooksThere is power in writing things down and the comprehensive Action Books guide through getting the most from this course.
Many modules have audio files that you can download and listen to, meaning you can learn on the go, when it suits you.
What Current Princesses & Empresses Have To Say About The Course…