The Ultimate Brand course gave me the confidence to believe in myself and know that I can succeed. – Tracy
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The Ultimate Brand course includes all of this…
Where Am I Now
All too often we focus so hard on where we’re going that we forget to look where we have come from. That’s the purpose of this worksheet; to give you a breakdown of where you are now and I recommend to complete it every 6 or 12 months.What Is Branding
Sometimes you just want things explained in an ‘in a nutshell’ type way and this is your overview of the nuts and bolts of branding and what you need to know about it to boost your own brand and business.Working With Values
I discovered the power of values when I trained as an NLP Practitioner in 2011 and it’s had a massive impact on my life and business. This is the foundation from which you build a business and life that you love.Ideal Client
If you don’t know who you’re aiming at then you are never going to grab their attention and get them buying. This is another essential core foundation for your business and marketing.Brand Guidelines
This is where the brand is made and keeping your design and your branding consistent is the key. Brand guidelines help you keep everything on track and build a powerful identity.Keeping It Consistent
This simple checklist ensures that you keep your brand guidelines in mind when you’re working on all aspects of your branding, marketing and promotions.Exploring Your Branding
Here is where we take a closer look at your branding and all that it encompasses. I share with you a deeper insight into what a brand really means and how you can make sure that you build a good one.A Closer Look At Fonts
Much like images, fonts play a huge part in the visual elements of your brand and are so often underestimated. We look at what fonts are, how you can ensure you’re using the right ones and how you can use them to build your brand.Your Marketing Message
Your logo and the images you use, in other words the visual identity of your brand, are very important but the words are equally so. This module explores how you can create copy that connects with and engages your audience and make them want to buy.Creating Your Brand Promise
You may not have even heard of this but you’ll certainly be aware of them when you see the big name examples in this module. This is your promise to your clients and is a powerful addition to your brand toolkit. Brand promise creates trust and is all part of the big picture that is your brand.Be The Queen Of Your Brand
With so much available these days, it’s easy to get lost in the noise, but not when you’ve completed this module! This is all about finding what makes you different from your competitors and the only choice for your potential clients.Marketing Planner
A helpful action book to help you plan your marketing for the weeks and months ahead. With a plan in place you’ll be ready for what is ahead of you instead of always working in reactive mode.Design Planner
It’s really easy to rush into getting printing done that you don’t need and then regretting it afterwards. You ordered too many, or too few copies, or maybe it was a bit last minute and you missed important information – I’ve seen it all. Planning your print means you’re in control… and it’s easy to do with this planner.Goal Setting For Success
In this module you’ll learn about setting SMART and PURE goals and how this can increase your likelihood of making them happen tenfold. You’ll have everything you need to set and achieve some awesome goals both now and in the future.I Deserve It
I approach business with a holistic mindset. In other words, I believe that in order to have a vibrant business you also need to feel vibrant too and the only way to achieve that is to make sure you make time to do the things that you enjoy. This module is about creating time for you to reward yourself for all the great work you’ve been doing.Building a brand has never been so easy.
Not forgetting these essential extras…
The following extras are a great opportunity to deepen the learning you get from this programme and get more support as you work through the different modules.
Facebook Group
You’ll get access to a private Facebook group where you can connect with myself and the other course members. It’s a space to ask questions, share your journey and of course get feedback from others. You don’t have to do it on your own.Frequently Asked Questions
Ask questions and find answers in the Frequently Asked Questions area of the website. Members only, this area will grow over time and include all the great questions that come up along the way.Sophie is obviously an expert but has the knack of explaining everything in a very easy to understand way – Carole
PLUS All These Bonus Modules!
Logo Design
Whether you’re designing a logo for yourself or you’re after inspiration and tips to help you work with your designer more effectively, this module will give you the right questions to ask and explain the pitfalls as well as give you some tips on subjects like what files you’ll need.
Pricing Strategy
A common conundrum for so many business owners. This module will give you examples of pricing as well as help you explore how much you need and want to charge to achieve the goals you have for your income.Newsletters
What to include in your newsletter and how to get it out to your clients are both included in this module. We explore the different digital and printed options to find out what will work best for you and your clients.List Building
You’ve probably seen people talking about the importance of a list. But what is it and how the heck do you get it working for you? It’s all covered for you here with topics including how to get them on your list, freebies – the whats, hows and whys and we even look at some of the technical wizardry you can use to make it happen.Networking
A bit like Marmite, some people love it and some people hate it. I’m a big fan of both myself and in this module I share with you my experiences both starting up, being part of and simply attending networking groups along with top tips for how to make networking work for you.Accounts & Bookkeeping
Keeping your eye on the numbers is essential for a successful business. This module covers the basics and also gives you ready-to-use profit and loss spreadsheets for your bookkeeping records. We also look at different options for when you’re ready for moving onto a more comprehensive accounting package.Profit Tracking
I am a bit OCD when it comes to keeping track of things and I created what I call my ‘Profit Tracker’, a spreadsheet that you can use to quickly log the net profit on jobs as you invoice them. It’s a simple, effective way of keeping your eye on the important bit: the profit and it’s all yours to use.Social Media Strategy
A whole big subject on its own, this module actually includes the Ultimate Social Media Planner (RRP £23.99) that I use with my clients to help them create and implement a successful social media campaign that gets people clicking.Advertising
It’s so tempting to simply create beautiful looking adverts and I’ve certainly designed my fair share of them, BUT you’ll rarely find me doing that these days. Advertising is all about getting in front of the right audience in the right ways and this module explores this in more detail.Direct Response Marketing
Right message, right audience, right media are the cornerstones of effective direct response marketing and using this along with a few other magic ingredients will super-charge your client attraction. Powerful stuff! If only I’d learnt it 13 years ago… but you don’t have to wait that long as you’ll be able to utilise it now.Copywriting
Do you write the copy yourself, or do you outsource some or all of it? Should you invest in a proof reader? Have you got your checked your suppliers’ T&Cs sewn up so you don’t foot the bill when a typo is spotted on any printed products… there’s a lot to consider when it comes to working with text.Images & Fonts
I wrote a blog in 2012 about copyright issues when using images for business and it’s one I’ve shared most. These days it’s even more importance that you stick with copyright free material or have a licence to use it when it comes to images and fonts. I’ll guide you through the pitfalls, share my own experiences and explain the best ways to protect yourself.Outsourcing
This can be a powerful tool and it can also be a nightmare. There are a lot of ways you can outsource the things you don’t want to do and also it can be a wonderful way to grow your business. You’ll find tips on how and where to outsource to, managing your outsourcer, keeping track of jobs and time charged and lots more.CRM & Automation
This module is all about Customer Relationship Management; how you build your list, how you look after your customers and how you can create systems and automated procedures that save you time and money and free you up to be able to work more efficiently. It’s amazing stuff and requires a new way of thinking – I’ll be on hand to help you along the way.I have a question for you…
Sophie has tons of energy, is full of ideas and really gets involved. I would definitely recommend this course if you are serious about your brand! – Abi
Versatile Learning
I appreciate that everyone learns differently, that’s why you’ll find all learning styles covered in this course…
Video Tutorials
There are a number of videos to help instruct or explain different elements of the course.Action Books
There is power in writing things down and the comprehensive Action Books guide through getting the most from this course.Audio Files
Many modules have audio files that you can download and listen to, meaning you can learn on the go, when it suits you.
What Are You Waiting For? Get Started Today
What Current Princesses & Empresses Have To Say About The Course…
“I highly recommend becoming an Ultimate Brand Princess as it teaches you the importance of an effective brand for your business. Without a shadow of a doubt, the best thing about the course is Sophie’s ability to explain branding concepts – the closed Facebook group is a great source of support too.”
Catherine Arnott
“I have found the Ultimate Brand amazing. Sophie is obviously an expert but has the knack of explaining everything in a very easy to understand way. I also love the fact that it is packed full of videos and information that you can access at any time for as long as you need. This is important when we all have such busy lives. I for one have to read and understand things many times so it fits the way my brain works. Sophie has a very active Facebook group also so she is always on standby to answer questions as they arise. I would highly recommend this programme to anyone in business as the benefits are wide ranging and well worth the outlay.”
Carole Holmes
“I signed up as an Ultimate Brand Empress because I wanted some advice from someone who knows what they are talking about! Sophie is as passionate about your product and business as you are which is rare. Her professionalism, ideas and enthusiasm keeps you motivated and I have learnt so much in the past 6 months that I have used these teachings with two of my other businesses! I would strongly recommend this course to anyone who wants some honest advice and help about their brand, there are not too many like Sophie about, I’m glad I found her. By the way, our brand is going from strength to strength and everyone comments on the presentation of our products, this couldn’t have happened without Ultimate Brand!”
Fiona Moore
“Working with Sophie has been the best investment I have made in my business. Sophie is full of great ideas and has really stretched me. Our coaching sessions are fun, and productive. Sophie has a way of gently pushing me out of my comfort zone and is so generous with her time and resources. I have a few positive things in the pipeline after a month of signing up to work with her. If you want to up your life and business game, Sophie is your lady.”
Precious Jason
“I haven’t finished my Princess course yet…but what I have done has been fantastic. Sophie’s Ultimate Brand course is the first course I’ve done that actually brings you to a clear, constructive conclusion! It doesn’t just give info or ideas, it is much more in-depth. You go on a journey of self discovery and find that you knew the answers all along… you just didn’t know where to look. Sophie is always on hand and is so supportive and knowledgeable, as well as great fun. I can’t wait to crack on with the next module.”
Jen Morrisson
“The things I enjoyed most about the Ultimate Brand course was the people I met and connections I made and the confidence the course gave me to believe in myself that I can succeed.”
Tracy Hargreaves
“I’ve been doing Sophie’s ultimate branding course for a while now and I would love to say how easy it is but oh my it’s not !! . It makes you think, challenge yourself but most importantly makes you focus on you and your business . I did this course because I wasn’t entirely happy with where my business was heading and needed a rethink . I wanted to take the plunge and focus on skincare and promote myself as an Expert in that arena but couldn’t quite take that first step , this is where this branding course comes into its own . I really had to look at what I was doing was it in line with my values and my beliefs – who was my ideal client , how was I promoting myself and my business – did it scream skincare as you opened the door, could I get what I did across to people in 20 or even 50words and make them think wow I must go to her . No I didn’t but I’m now getting there with the help of Sophie and this amazing course . If you really want your business to stand out from all the rest then this is a must for you and if you like things in gorgeous coiled bound workbook be an EMPRESS the wait for the pink envelope is well worth it . This will probably be one of the best investments you can make for your business and Sophie is worthy of the title The Queen of Brand . This lady certainly knows her stuff and you will be amazed at where this will take your business – as I said it’s not easy but well worth doing . You also have support from all the other princesses and empresses if you want it . My favourite is creating your Brand promise this in itself makes you stand out from all the others out there and pulls everything together you really know who you are and what you business is all about and you find your (category of one ) . Don’t take my word for it get on this course and have the business you’ve always dreamed it.”
Jane Gillatt - The Queen Of Skin
“Sophie’s Ultimate Brand course is seriously fab. I’ve been working with Sophie since the very beginning of Eco Diva, when she was just a twinkle in my eye, and Sophie has helped me to grow this fledgling idea into a fully grown brand, which I am very in love with! Her course is packed with really useful information, and what’s more Sophie is always on hand in the private FB group. She has tons of energy, is full of ideas and really gets involved. I would definitely recommend this course if you are serious about your brand!”
Abi Dean
“Can your business really afford not have the Ultimate Brand touch? I have completed many business courses hoping each and every one would be the final answer I was looking for as to why my business wasn’t progressing the way I wanted it to but I either got bored or they didn’t have the answers. This is where the Ultimate Brand course is different. It is full of information, the audios are fantastic and the workbooks are great BUT despite all this amazing information the best part is the support you will receive from Sophie Jewry and the Facebook group. I can not thank Sophie enough for all the help she has given me through this amazing course. My Business on well on it’s way to having an amazing Brand.”
Jacqueline Smith
“I’ve only just started the Ultimate Brand course and have loved doing the work on values. Lots of information on developing your business focuses on your vision and goals but by shifting the emphasis to values, your business becomes more rounded. I’m looking forward to working on building my brand and creating a unified feel through all my work and products”
Sue Tootill
“I highly recommend Ultimate Brand as the support and motivation is second to none. Sophie is a total star and always available. The online broadcasts are hugely helpful and everyone is encouraged to discuss any issues or problems which can then be opened up to the group for helpful advice. Other Princesses are helpful and have some great ideas to share within the group. There is always someone online for a friendly chat and helpful hints.”
Caroline Boyden
“What I’ve liked best about the course is the way it is designed! Each area of the course takes you from defining things about your business quite broadly to getting really specific in a guided and structured way, and with great support throughout. I also found the audio files a great help in clarifying some of the trickier areas, such as defining my perfect client. I recommend this as a great course for clearly defining how you sell yourself and forming the foundation of your marketing strategy.”
Chris Halls
“I signed up as an Ultimate Brand Princess because I had realised I was losing direction in my work. Even though I’m not the most technically savvy person and was a little daunted by having to access some of the information online, Sophie makes it really easy. I got a lot from working through the online activities. I’ve got a new way of thinking about how I market myself which feels right for me and which I can implement at a pace that works for me. If you are feeling confused about the direction of your business, I would recommend Sophie. Her own enthusiasm for what she does will help you reconnect with your own passion and take your business to the next level.”
Ghyslaine Clarke